Incentives for Sales Staff

Incentives can motivate employees to sell product protection products and reward their efforts in doing so. They are particularly effective in the initial phase to kickstart offline sales and encourage employees to begin selling, but can also be used later to motivate employees to successfully achieve or maintain volume targets.

Setup

Incentives should be tailored to the specific circumstances and goals of your sales organization. You'll need to decide whether to offer individual or team-based incentives, whether the incentives are financial or non-financial, and what criteria will be used for awarding them.

To begin with, we recommend rewarding each employee or team who sells a plan within a specific timeframe or up to a certain number of contracts to get the program properly underway. Some employees may feel uncertain about discussing product protection during consultations, and incentives can help them overcome this hesitation.

After the initial phase, it should be evaluated on a case-by-case basis whether and when additional incentives are necessary to achieve or maintain volume targets. These can be introduced as needed to increase the number of product protection sales, for example through rewards for each employee who reaches a certain sales level or for the employee who makes the most sales.

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Hakuna can help you launch your own incentive program. Contact your Account Manager for more information.