Promotional Activities

In addition to promoting the product protection program through sales channels where customers can purchase product protection, we also recommend promoting the program through general communication channels to raise overall awareness of the program and generate interest. After all, the product protection program is a new offering that is of interest to customers and other stakeholders.

Formats

The different formats target specific audiences, have varying reach, and offer unique opportunities for discourse. We therefore recommend distributing product protection information across different formats to leverage the advantages of each format:

• Social Media Post: A social media post can help you reach a broader audience. It's a quick and simple way to announce the program briefly while achieving wide reach.

• Email or Newsletter: With a dedicated email, you can communicate directly with customers or subscribers about product protection and keep everyone up to date. It's an excellent opportunity to share detailed information about the program in an easily digestible format while maintaining a personal touch.

• Blog Post: A blog post is an ideal forum for going into detail. It allows for an in-depth discussion of all aspects of the product protection program and provides customers with deeper insights.

Content

Use these opportunities to provide your customers with background information about your product protection program. Give them insight into why you introduced product protection, what benefits it offers them, and why you partnered with Hakuna. The content should be customer-oriented and emphasize the benefits from the customer's perspective. It must also ensure that customers know where and how they can purchase product protection if they're interested.

When you communicate this information openly and transparently, you increase your customers' trust in your company and your product protection program. This can ultimately help increase customer satisfaction and loyalty and drive your business forward.