Supporting Material for Offline Sales

Supporting materials can help increase attachment rates for product protection sales in stores by drawing attention to the offering and providing customers with more information about available product protection. The materials can serve as conversation starters, be given as takeaways for undecided customers, or even prompt customers to inquire about available product protection without additional sales intervention.

Formats

There are two different types of supporting materials that can be used at points of sale to promote product protection. The first category includes materials that customers can take with them, such as brochures, flyers, and postcards. The second category includes semi-permanent materials that can be strategically placed throughout the store. These include posters, displays, and stickers. To achieve the best possible results, we recommend a combination of both types of materials.

Content

In terms of content, there should be a mix of materials that serve as conversation starters and generate initial interest, as well as those that provide more comprehensive information and give customers a more complete picture of the offering.

Materials designed to generate interest should be kept simple and focus on attention-grabbing headlines.

Materials with detailed information should cover the following topics:

• Coverage, prices, duration, and terms

• Benefits of protection

• How to purchase product protection

• What to do in case of damage