Post-Purchase Campaigns

Post-purchase email campaigns allow you to give your customers the opportunity to easily obtain product protection for items they have already purchased from you. As with any email campaign, the timing, customer journey, and content of your emails have a significant impact on open rates and click rates. Therefore, it's crucial to carefully consider these factors.

Timing

The best results are achieved when the timing of the email coincides with an event that could logically lead to the purchase of product protection. For example, the email could coincide with a recent product protection purchase or with the upcoming expiration of the statutory warranty. Whatever event is chosen, linking the emails to it helps tell a story that convinces customers and encourages them to make a purchase.

Customer Journey

The campaign should start with an initial detailed email and at least one follow-up email serving as a reminder. All emails should lead to a landing page with detailed information that contains either an integrated purchase process or a link to a purchase process. If you use Hakuna Redirect, we recommend inserting your own landing page between the email and checkout to provide your customers with more information about the offer.

Content

The first email should describe the offer in detail so that after reading, the customer understands what is being offered (coverage, duration, price) and why (triggering event, benefits of the offer, etc.). Reminder emails should repeat this information in a more concise form. The landing page should contain this and additional information to answer all possible questions about the overall process, such as topics like claims reporting, purchase process, what happens after purchase, etc.